Born in the fiery depths of the earth 120 miles below earth's surface over 3 billion years ago, diamonds are the oldest gemstones in creation. Most are over 100 million years old. Diamonds became reachable to man through volcanic eruption 70 million years ago.

No other natural substance can match the hardness of a diamond which is 2000 times harder than either rubies or sapphires and 3000 times harder than man-made imitations such as synthetic cubic zirconia.

No other gemstone is so hard to find or difficult to mine. It takes approximately 250 tons of ore to retrieve enough rough to cut a 1ct diamond.

Ancient Greeks thought diamonds were tears of the gods and Romans believed diamonds were actual splinters from falling stars. Originally reserved for the richest and most influential monarchs and royalty, diamonds have now become an international symbol of love and commitment The diamond's rarity and natural beauty are the qualities that have made the diamond such a precious and magical gift. Hence the term..."Diamonds Are Forever."